How do you recruit remarkable individuals to join your clients’ global teams when you can’t meet them in person? Or they can’t find an open clinic for a required medical exam?
In keeping with our core values, our recruitment team committed to Find a Way. That’s one of the highlights GO-VA CEO Fiona Kesby presented when our friends in Mynimo chose her to speak in the first Mynimo Insights webinar, which took place last June 17, 2020.
“We don’t grow when things are easy,” Fiona told some 100 online attendees from different cities in the Philippines and Australia. “This is a period of evolution and change. We need to embrace it and work through it.”
She shared 4 important questions that can help businesses reinvent their recruitment process and explained them as well in this this LinkedIn post.
“Fail Fast. Bounce Hard.”
Much of what’s written about entrepreneurs focus on their successes. The hard work and preparation that each success required—all the failures and missteps entrepreneurs had to overcome to get to the top—often get overlooked.
For her first public speaking engagement in 2020, GO-VA CEO Fiona Kesby shared with a room full of young entrepreneurs 10 steps and 3 life hacks that have helped her recover from one curveball after another. “Overnight success” is a myth, and that’s something young entrepreneurs need to come to terms with.
“Failing is like tripping over and falling down,” Fiona said, recalling advice from her dad, who was also a business owner. “You don’t stay down, do you? You get up, dust yourself off, and keep going.”
“Brisbane to Cebu – Driving company culture – Outsourcing for growth – with Fiona Kesby”
Fiona Kesby is a CEO and single mom with a passion for fostering winning culture and leaning into technology. Listen to Ep60 as Fiona shares how, after a 6 month trial in Cebu, PH to manage her brother’s company, she agreed to relocate from Brisbane permanently and is now CEO of Go-Va, a 400+ employee global outsourcing company. Setting the standard for company culture and spearheading custom apps such as dothis.to, Fiona has grown Go-VA organically and is innovating outsourcing tech and processes.
“Brisbane to Cebu – Driving company culture – Outsourcing for growth – with Fiona Kesby”
For the CEO Forum in November, our CEO and co-founder Fiona Kesby joined Alex Gomez, vice president for people and culture of KMC Solutions, and motivational speaker Anthony Pangilinan to talk about the critical role of leadership in making the most out of disruption.
The event’s theme was “From Here to There: Turning Vision to Reality” and it provided the valuable reminder to embrace change, which is a more positive way of viewing disruption both in our organizations and in ourselves.
“Four years ago, all I wanted to do was build something that would help global businesses to scale and to provide the Filipino workforce with a safe working environment where they feel valued and cared for,” Fiona said.
The important thing is to keep on learning and always push forward, driven by one’s vision and values.
Ask Questions, Invest in Core Areas
In early December, GO-VA CEO Fiona Kesby shared some advice for working successfully with Australian clients, as part of a webinar that Payoneer hosted. On the panel with her was Nathan Archie, Payoneer’s general manager for Australia and New Zealand.
It’s important to share what you know and what software tools have worked for you, Fiona recommended. She points out that GO-VA’s clients often ask their virtual assistants in Cebu for recommendations on what tech to add to their operations.
Another recommendation was to ask questions, as that signals that you want to do a better job and that you care and genuinely want to help your client. In GO-VA’s managed operations model, clients keep full control over their team’s tasks and training. It’s the ideal middle ground between full outsourcing and working with freelancers.
Businesses that have grown in Australia are those that have invested in the core areas of technology (including digital payment technology), innovation, seeking new markets, and providing good service. At GO-VA, we have found that working with a global office frees our clients to spend more time on refining business strategy and leadership.
10 Steps to Building a Winning Culture
Focus on employee engagement and everything else will fall into place.
GO-VA co-founder and CEO Fiona Kesby began with that reminder in her presentation, which formed part of the HR track in The Payoneer Forum in November 2019. She highlighted how crucial it is for entrepreneurs and business leaders to get the foundations right. On those difficult days—and everyone has those—remember your core values and your purpose.
“Your values are what you use to attract your tribe, to make the selection, and to guide you when you need to make a really difficult decision,” Fiona said. One of her 10 tips? “Stay humble, hardworking, and healthy. You’ll need that to outwork the competition.” She also recommends finding mentors, both online and in your industry.
Even the best ideas won’t gain ground unless you can execute and sell them.
So when the opportunity came up for GO-VA CEO Fiona Kesby to share with aspiring entrepreneurs the art of the pitch, she couldn’t turn it down. She discussed her ideas and tips in an event that led up to the second Startup Weekend Cebu-Women Edition.
Participants enjoyed the chance to prepare for Startup Weekend, where they would be challenged to come up with an idea that would solve a problem female customers faced, build a prototype, and pitch it to a panel of judges—all within 54 hours.
Before taking up the CEO’s post, Fiona had led the recruitment and sales teams at GO-VA. She drew from that and her extensive experience in the international recruitment industry to help women entrepreneurs get ready to create something of value and step into leadership themselves.
Running a business – regardless of the industry – can be tiresome. Business owners need to find the right balance and create habits that help them propel forward.
In this talk, Fiona Kesby shares her top 10 tips on building a business. In this case, how GO-VA was able to scale to being the 9-figure business it is today.
For the last session, Fiona joined other women leaders in a “Women in Tech” panel, where they shared with the audience key statistics on equal employment opportunities and gender equality in the country. During the panel discussion, Fiona shared that the Philippines has the highest proportion of women managers in Southeast Asia, while ranking fourth worldwide.
“Great companies don’t hire skilled people and motivate them. They hire already motivated people and inspire them.” – Simon Sinek
At the Asia CEO Forum, Fiona Kesby shares the story of GO-VA… from just one virtual assistant to beyond 400. The supposedly 2-year assignment has since become 4, and Fiona has shown no signs of stopping just yet.
GO-VA’s growth and culture is an inspiration to many, and it was well-presented at this event.
Confidence is bravery.
Fiona shares the 12 steps she follows to build confidence – in anyone, anywhere! It was an afternoon of insights, which led to many women opening up and realising that they are a single shift in mindset away from becoming their true confident selves.
How to increase revenue, decrease costs and improve customer service. There are some negative stories about offshore outsourcing. Stories like “A friend hired a freelance software developer in another country, and the developer ran off with the code,” or “A company on the other side of the world promised a marketing manager a regular supply of tailored high-quality articles, but the manager ended.
Fiona Kesby and her brother Matt began outsourcing office tasks for their software business to offshore workers almost a decade ago. Now they run a business that helps SMEs enjoy the benefits of offshoring without the frustrations of managing a virtual team.
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